Basically my employer asked all of the artists to design an ad campaign. The campaign would consist of two double trucks (that means two full page ads that are next to each other - like a centerfold), 1 double truck to be a branding/image ad, the other double truck the sales ad, an insert which is a front and back 10" x 10" piece and two online ads - banner and a tower web ads. We all had access to the Shea Homes advertising art - logos, photos, etc... We had to come up with everything. I mean everything, the copy, the offers, the pics, layout, EVERYTHING!!! All 24 artists did this project. Each piece had to be mounted and then presented to to a panel that would narrow the 24 entries down to a smaller number then those would be presented to the VP's at Shea Homes.
In terms of dollars, this is without a doubt the biggest contract that I've worked on - $600,000 +.
So out of the 24, mine was selected to a smaller group that was presented to the big wigs at Shea Homes. Then from there mine was selected in the top 4 that got Shea Homes to not only sign the contract, but the contract was for more than what was first settled on. So I was given a bonus... We'll see what happens next.
Branding/Image Doubletruck
Sales ad Doubletruck
Front of the 10"x10" insert
Back of the 10"x10" insert
Banner web ad
Tower online ad
All was original concept.
CS3 Indesign & Photoshop
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